Paddle

As a software developer, do you know which feature of your software your users appreciate the most?

We developed SofMeter, the free in-app analytics tool, to answer questions like that.

With SoftMeter you will see how the users are using your software, discover which features are used the most or least, and understand where you should focus your development efforts to maximize your sales.

Paddle offers software companies a single platform for the entire software sales process, helping them run and grow their business.

No guesswork for global tax and compliance: Delegate tax, fraud, legal and compliance. Paddle’s platform handles tax and remittance globally. As a reseller, Paddle's compliance becomes your compliance. Paddle fights fraud, chases chargebacks and failed payments and manages reconciliation for you.

Clients can pay with Credit/Debit card, PayPal, ApplePay, Wire transfers.

Software launch guide (three free ebooks): https://paddle.com/software-launch/

Does not have its own affiliate network but can connect to other third-party affiliate networks like: Impact Radius, iDevAffiliate, CJ Affiliate, HasOffers, Tapfiliate, WebGains, Voluum, etc.

Paddle SDKs

Paddle License (SDK): Generate licenses specifically for use with your Mac or Windows application using the Paddle SDK.

Paddle’s SDKs offer a convenient way to make use of Paddle’s features within your Mac and Windows desktop apps.

Functionality

  • Checkout:
    The SDKs make it easy to open checkouts in-app, for a better user experience and a higher conversion rate.

  • Licensing:
    Licensing plus the checkout provides an end to end solution for access control to your apps. Paddle can issue licenses on a purchase and the SDK can activate and validate these.

  • Trial Access:
    You can offer trials to your users prior to purchasing, allowing them to try your software over a period of days that you define

Fees: 
Fees not disclosed on their Website. (5% as mentioned in user reviews)
Based in: 
UK
Founded: 
2012
Has affiliate network: 
3rd party
Has SDK: 
Yes
Advantages: 
  • Accepts PayPal, Credit/Debit card, Wire transfers.
  • Has SDK for in-app purchases and licensing.
  • In 2017 Paddle acquired DevMate, an all inclusive development and distribution assistance platform for Mac developers.
Disadvantages: 
  • The Paddle fees are calculated on the final price (including VAT), not on the net price.
  • Paddle takes an additional 5% (calculated against the remaining amount) when the sale is a sale by an affiliate.

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