You can monitor your software's distribution and installation statistics using InnoSetup, libAppTelemetry and Google Analytics. All three of them are free and easy to configure and use.
Website vs Mobile App types of reporting views in Google Analytics, and the measurement protocol.
The Google measurement protocol can send PageViews, ScreenViews and Events to your Google Analytics account.
See a comparison listing the similarities and differences between the two types of reporting views: Website vs Mobile App.
The "Mobile App" view type is a relatively new view type in Google Analytics. It is used to track usage statistics of mobile (IOS, Android) apps, while with the help our libAppTelemetry, it can also track usage analytics of desktop (Windows, Mac OS) software.
Our libAppTelemetry library for desktop software sends real-time hits from your desktop software to Google Analytics.
There are two ways to monitor more than one software title via the same Google Analytics property.