What are the limits of the free Google Analytics account for website traffic and application analytics?
This page summarizes the limits of the free Google Analytics accounts. The limits are already quite high and you will probably not be affected by them.
- 10 million hits per month per Account. (taken from the GA terms of service)
- 50 Properties per Account
Property specific limits
The following limit applies to Web Property / Property / Tracking ID:
- 25 Reporting Views per Property.
A Reporting View is a custom configuration of the default view. Usually, you can get all your reporting via the default web traffic view, or create an extra App reporting view.
- 200,000 sessions per day.
- 10 million hits per month per Property. (If you are using SoftMeter, we recommend that you create one property for every software application you want to track).
If you go over this limit, the Google Analytics team might contact you and ask you upgrade to Analytics 360 or implement client sampling to reduce the amount of data being sent to Google Analytics.
- Data export: 5k rows
- Data-storage time: Guaranteed 25 months
- Processing latency is 24-48 hours.
Standard accounts that send more than 200,000 sessions per day to Analytics will result in the reports being refreshed only once a day. This can delay updates to reports and metrics for up to two days.
The following limits apply to gtag.js, analytics.js, Android SDK, iOS SDK, and the Measurement Protocol:
- 200,000 hits per user per day.
In SoftMeter, a user is the same as an installation.
- 500 hits per session.
In SoftMeter a session starts when your program is launched and lasts until the program is terminated.
Client library / SDK specific rate limits
There is a limit of 10 requests / 1 second per IP (source)
IOS and Android SDK clients. Each property starts with
- 60 hits
- which are replenished at a rate of 1 hit every 2 seconds.
On top of the Google Analytics limits, the SoftMeter limits also apply. See the limits per SoftMeter edition.
SoftMeter has an internal limiter that will automatically cut hits that exceed the "per session" total hits or the hit rate expected by GA.