Like website analytics where you see the visitor traffic of your website, software analytics allow you to see the installations and the usage of your distributed desktop software.
Yes, with the libAppTelemetry library for desktop software, you can define segments in Google Analytics to track separately each of your shareware applications and see them as separate lines in the same graph.
Shareware developers can now monitor the usage of their programs via Google Analytics, in the same way they monitor their website traffic.
This is the announcement of v0.5.2 of libAppTelemetry that brings this capability to indie programmers (Windows, MacOS X).
By using libAppTelemetry in your shareware/software application you can see runtime statistics of your program via the Google Analytics platform.
As a shareware developer you are probably already using Google analytics for your website traffic as it is a free and reliable solution.
Because Google Analytics is purposed to measure website traffic and website users/visitors, the labels of some of the figures are slightly different when you monitor the usage of your software.
libAppTelemetry - Developer's license agreement
This End-User License Agreement is a legal agreement between you (either an individual or a single entity) and the mentioned author (StarMessageSoftware.com) of this Software for the software product identified above, which includes computer software and may include associated media, and “online” or electronic documentation (“SOFTWARE PRODUCT”).
The library uses Google's measurement protocol to send data to the developer's Google analytics account and to the Google property of the author (see below).
Comparison of runtime usage analytics for software: Revulytics/Trackerbird, Nalpeiron, Appdynamics, Deskmetrics, Telerik analytics. Or take a free solution to see statistics of your software in Google Analytics.